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Recent Snacks

🍿 My wife thought I died on the sidewalk

Nothing like a quick nap on the sidewalk to give your life some perspective.

The Zero-Click Crisis: When Your Best Content Never Gets a Visit

How to survive and win in the zero-click search era.

The End of the Funnel: From Journeys to Moments

The customer journey isn't linear anymore. It's a pinball machine. And your attribution model is crediting the wrong moments.

All Snacks

The AI Trust Gap: When Your Team Trusts AI More Than Your Customers Do

Why the tools making you faster are making your customers more skeptical, and what to do about it.

The 63-to-91 Jump: When AI Stopped Being Optional for Marketing

In just one year, AI adoption in marketing jumped from 63% to 91%. That shift was so rapid it caught most organizations unprepared for the infrastructure demands that follow. This isn't about using AI anymore. It's about running it well.

The Optimization Trap: Why Your Brand Sounds Like Everyone Else's

When everyone uses the same AI trained on the same data, producing at the same pace, speed stops being a differentiator and starts creating convergence.

The Three Layers of AI Mediation (And Which One You Should Compete In)

We're entering a world where AI agents negotiate with other AI agents on behalf of brands and consumers. This explores the three emerging relationship types and the strategic question every CMO must answer: which layer do you compete in?

Beyond Efficiency: Marketing's Strategic AI Divide and the New Competitive Edge

Why AI that shapes decisions beats AI that executes them and how to move your team from operational efficiency to strategic differentiation.

The 16% Problem: Why Marketing Lost AI to the Innovation Department

CMOs will either reclaim AI leadership or be managed by it

How Overconfidence Can Become Your Downfall

The distance between "I use ChatGPT" and "I can deploy AI at scale" is where most marketing organizations live right now.

Express Like a Human, Scale Like a Machine

Why brand clarity has to come before AI scale.

Marketing Learns the Language of Quality

Why AI is pushing marketing teams to rethink reliability, trust, and what “production ready” really means.